Free HTML to Google Play has a policy for apps that generate content with AI. It is not long, and most of it is common sense, but missing one detail is a quick way to get a rejection. This is our plain-English summary. Always read the current policy in the Play Console help center before you publish, because policies change.
Which apps it covers
Apps where AI creates content from user input: chatbots, image generators, voice or video generators, writing assistants. If the user types a prompt and the app produces something new, assume the policy applies.
What Google expects
1. No harmful output
Your app must not generate content that breaks Play's other policies, like sexual content involving minors, hate speech, or content that facilitates real-world harm. "The AI did it" is not an excuse. Use your AI provider's safety settings and add your own checks where it makes sense.
2. A way to report problems
Users must be able to report or flag offensive AI output from inside the app, without leaving it. A small "Report" button next to each answer that sends you the message and a reason is a simple way to do this. Then actually read the reports and use them to improve your filters.
3. Honest marketing
Your store listing should describe what the app really does. Do not promise abilities the AI does not have, and do not use screenshots of output the app cannot produce.
Related rules people forget
- Data safety. If prompts are sent to an AI service, that is data shared with a third party. Declare it in the Data safety form and your privacy policy. See privacy for AI apps.
- Children. If your app targets children, the Families policy adds strict limits. Most general AI chat apps should not target children.
- Impersonation. Do not make an app that pretends to be a famous AI product or uses its logo.
A quick checklist before you submit
- Safety settings enabled with your AI provider.
- An in-app report button on generated content.
- Privacy policy that names the AI provider and what you send.
- Data safety form updated.
- Store listing that matches what the app really does.
Our publishing guide covers the rest of the Play Console process, including the closed test for new accounts.